Nail brand Julep has a team doing manicures backstage at New York Fashion Week, at several shows including Trina Turk, Dennis Basso and Yigal Azrouel. Manicurists are using Julep’s new Freedom Polymer Top Coat. It cures in five minutes in natural light, to a gel-like shine – and, can be removed with regular nail polish remover.

In an independent, blind 3rd party clinical study, 100% of all subjects using Freedom Polymer Top Coat reported smooth and smudge free nails after only five minutes of drying time. Eighty-two percent of all subjects reported only mild wear at five days post-application, and better overall wear than the leading regular top coat.

Julep’s CEO Jane Park commented on the recent launch of the top coat, saying, “Our Julep Maven subscription program allows us to not only keep our finger on the pulse of what’s hot on the runways, but also tune in to what real women care about in the beauty space. The thousands of pre-orders we received during our soft launch confirmed the demand, and we’re excited to offer it now for immediate delivery. Throughout 2013, Julep is looking forward to making runway-inspired beauty innovation accessible to everyone.”